The Big Turtle Shell: #KINGOFTHEBEACH

Maxim Mags July August Issue featuring The Big Turtle Shell on Page 36

Maxim Mags July August Issue featuring The Big Turtle Shell on Page 36

As an up and coming lifestyle accessory brand, good PR is worth its weight in gold. Here at Outdoor Tech we have been lucky enough to be well liked by the press, we make Stuff You Probably Want® and it looks really good in photographs, so why not. We also have a great PR Team and that doesn’t hurt.

The Big Turtle Shell is our marquee product of the year and while we thought it was far and away the best Bluetooth Speaker on the market based on internal testing and market research, well, we have a little bit of a biased view. So when Maxim Magazine declared it “The King of the Beach” we couldn’t have been more stoked. I am happy to report the Big Turtle Shell is flying off the shelf and online (we are having a hard time keeping it in stock) and the reviews from our customers are in line with Maxim’s opinion and our own. If you want gray it is available only at Apple.

Thanks Maxim for the rad write up and photo and for being the premier men’s interest pub out there, I can tell you, here at ODT, we DON’T just buy it for the articles.

Trade Shows…ODT Style

urinalscreens

I have been doing trade shows for the better part of my professional career. When I was in the freight and customs brokerage business I would walk shows to look for prospective customers, I wore a jacket, sometimes even a tie, it sucked. I walked everything from SEMA to the CA Gift Show, I learned how the companies would market themselves, usually in an uncool but appropriate for the industry way. At SEMA and AAPEX for example this was common place.

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The car industry has made “booth babes” the norm, the expected, commonplace, and well, kinda cheezy and played out.

The next phase of my career I was in the promotional products industry, I owned a company that supplied Distributors who then in turn sold the product to large corporate clients like State Farm, HP and the like, its called the ASI or PPAI industry. I worked our booth for the better part of a decade reating relationships with the heavy hitters in the industry, it was a very corporate audience, dress was business casual or professional , this might help paint the picture.

All Biz Gear

All Biz Gear

While it wasn’t all bad by any means and we certainly found ways to have fun, get attention and stand out from the crowd, we were still confined by the standards and norms of the industry.

Well, then I started Outdoor Tech and our first trade show was SIA, it was, well, not super corporate. Production value of the booth were taken to the next level, the party WAS the show, on the floor, kids were hammered, athletes were doing dumb shit all  over the place, everyone was puffing, ON the show floor. It took a few years for me to make the full time transition out of the corporate show world, but I realized then, if you have to do 7 or 8 shows a year, you might as well make it as fun as possible and be a part of putting on a show, at the show.

Making your booth, products and marketing standout and having fun isn’t easy, trade shows are a grind, physically taxing, and you have to be “on” at all times, day and night. All the more reason you need to let go a little, make sure it’s organized in advance, and when it comes times for the show, let the games begin. Don’t give away a tote bag, give a vibrator like Trojan did at CES at got this response.

Photo Cred to tech.co

Photo Cred to tech.co

That leads me to Summer 14′, ODT Summer Show schedule:

Outdoor in Friedrichshafen,Germany

Agenda Long Beach and Agenda NYC

Outdoor Retailer in Salt Lake City

Surf Expo in Orlando

Interbike in Vegas

THAT ISN’T AN EASY SCHEDULE FOR ONE SUMMER!

Now back to the first photo , I have wanted to use this particular method of trade show marketing since a friend of mine drove traffic to his booth at a show I was at in Atlantic City in the midst of the Anthony Weiner scandal. I finally decided to get off the pot and get’er done and I called my buddy, Robbie, first he laughed at me, then he asked if I was serious, and then he asked if I knew HE PRODUCED the urinal screens in his facility in Texas. It was too perfect, so Purple G got our order, and we became the official sponsor of the Surf Expo urinals, the unofficial sponsor at Outdoor Retailer, and a new tradition was born at ODT. People loved it, it was fun, and certainly was a conversation starter.

Here is the short list of ODT Trade Show lore promos or events:

Bloody Mary Breakfast in the Airstream (a long standing and highly popular one)

Beer Bong Races and Marathons (with Charlie in his Unitard)

Shoelaces (seems innocuous, but we usually throw them at people and litter the isle with them, people love it)

Condoms for #SummerofHelmet (and my 13 & 15 year old nieces giving them out saying “have a safe summer”

Urinal Screens

So next week we go to a new show, one we have never done before, Surf Expo in Orlando, come see us at Booth 1475, see what trade shows are all about, ODT Style.

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What’s Next??

Agenda Long Beach 2014

We went to Agenda in Long Beach again. We have a booth every year and it’s always a good time. Luckily we had Ryan Hackbarth with us this time to take these photos.

What is not shown is how we ended up on someone’s boat in Shoreline village. Nothing special, just drank some beers and discussed business stuff. So exciting.

See you next year Agenda.

The Big Turtle Shell in Mens Journal

What does the Big Turtle Shell Bluetooth speaker, a canoe, a hammock, a roll up blanket, a fetch toy, and some slip-free shoes have in common? Besides the fact that all of that stuff is totally rad and I want them, they are all in the August 2014 issue of Men’s Journal.

If you dont believe me, check out these terrible quality scans from the mag. We may have used a potato to scan these. Probably just more of a reason to go pick up the magazine and subscribe while you are at it.

Men's Journal August 2014

Big Turtle Shell Mens Journal

 

“Strange Rumblings in Shangria LA”

Globe Surf movies are always pushing the envelope, and this super-16mm film full of waves and babes blew my mind.  The surf world is always one step ahead of the game. trailer:


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some cool DJ guystrangerumblings-3 Cali-surfer-bros enjoying a nice merry-go-round pre-screeningstrangerumblings-4 strangerumblings-5 strangerumblings-6 strangerumblings-7 The nicest people you’ll meet from Dank Donuts (& coffee)strangerumblings-8

Actual Amish hipsterstrangerumblings-9

My roommate and Jess (total babe)strangerumblings-10 strangerumblings-11 strangerumblings-13 Blake Michel, who is putting together a lil surf edit for us soon.strangerumblings-14 strangerumblings-15

The future of surfing right here….
strangerumblings-16 strangerumblings-17 strangerumblings-18 strangerumblings-19

What are we yelling about! (drunk).strangerumblings-20

Who are these girls? Do I remember? (no)strangerumblings-21 strangerumblings-23I killed it with the lens focus on this one.  The legends that made the movie happen.

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Globe made a Strange Rumblings line of clothing!

Thanks for reading my blog post (if anyone actually reads this)

-Ryan

Outdoor Tech at OutDoor Friedrichshafen in Germany

Outdoor Friedrichshafen 2014

We sent Bobby and Charlie on a long plane ride from Los Angeles to Europe to man the booth at Outdoor Friedrichshafen. It’s a big outdoor sports show for Europe so naturally, we had to go.

The show went from July 15th to the 18th and apparently, was pretty good. Obviously the booth looks amazing so once the show started going, a lot of people stopped by to check out all the #stuffyouprobablywant. Not only were people loving our new Big Turtle Shell wireless speaker, they were into an authentic brand has a real lifestyle.

Bobby, Charlie, Jovan

We make friends wherever we go. It’s amazing how root vegetables, beer, and sausage can bring strangers together. Above is Bobby, Charlie and a guy named Jovan in an extremely blurry pic.

Below is an advertisement for the Ehrlich Brothers. Unfortunately Charlie and Bobby were unable to attend.

Ehrlich Brothers

Indeed it was glorious. Until next time Germany, auf wiedersehen.

Surfing Life Magazine Gives the Turtle Shell Love

Those Australians sure know how to party, trust us. They also know some badass stuff you probably want too. That’s why they have the Turtle Shell 2.0 Bluetooth speaker in issue 312 of their magazine; Surfing Life.

When you read the article, you might end up questioning the authors sanity or maybe even your own. That’s okay, we are cool with that.

Wireless Speaker in Surfing Life Magazine

Click here to read the .PDF.

Maxim calls the Big Turtle Shell The King of the Beach

It looks like Maxim got their hands on a Big Turtle Shell wireless speaker and liked it. No actually they loved it. In fact, they loved it so much they decided to dub it the “King of the Beach” in their July/August 2014 issue.

Obviously, this is rad. Make sure you #KingOfTheBeach whenever you are partying with the Big Turtle Shell at the beach, river, lake, or wherever else you may be.

Maxim Big Turtle Shell

Maxim Wireless Speaker Article on the Big Turtle Shell

Buckshot Wireless Speaker in Travel and Leisure June 2014

Go find the June 2014 issue of Travel and Leisure to check out the Buckshot wireless speaker. You should also have a look at all the other gear in the issue too, so rad. If you can’t find the mag go to their website, they have a lot of travel guides and travel information and you can probably get the issue there or something.

It looks like Amy thinks that the Buckshot is rad, “The best adventure equipment takes the marriage of form and function to another level”. Thanks Amy!

Travel and Leisure June 2014

Buckshot in Travel and Leisure June 2014