Laguna Hills, CA – No stranger to making already cool products smarter and more durable for the active winter sports crowd, Outdoor Tech® this week is launching a co-lab tech outerwear project with REHALL in the US, a Dutch-based maker of snow sports performance apparel. Serving as the US partner, designer and distributor, Outdoor Tech will debut the brand to the industry at the SIA Snow Show in Denver, January 26-29. The collection of men’s, women’s and junior’s product will be available through specialty retailers in Fall 2017 and includes technical snow jackets, pants and accessories.
REHALL, founded in 1999 by Ronald Smits, an avid surfer, windsurfer and snowboarder, has grown to become one of Europe’s most lively winter sports brands with a wide range of fully-featured freeride jackets, pants, mid layers and casual apparel designed to perform but with one-of-a-kind looks and prices that are approachable for any rider.
“I delivered my first REHALL collection in 2000 with the mission to make great looking products that work well in the environment and won’t cost skiers and snowboarders a fortune,” Smits said. “Our design features and brand are unique and will bring something different to the US Market.”
The men’s FREAK-R and women’s CILA-R jackets, like all REHALL outerwear, features RETECH waterproof-breathable fabrics with flexible taped seams, adjustable hoods, multiple function-specific pockets and snow cuffs.
Outdoor Tech, the standard-bearer for rugged wireless audio devices and accessories in the winter sports and active lifestyle markets, including the ubiquitous CHIPS 2.0 helmet audio system, recognized a fit with their brand and determined it’s an ideal time to launch REHALL in America.
“Outdoor Tech already brings rugged, quality, well-priced products to the market and we have a lot of fun in the unorthodox way we present the brand,” said Charlie Gugliuzza, CEO. “REHALL has the same character and will reinvigorate a tired outerwear market that needs a shot of adrenaline. REHALL apparel fits great, looks incredible and is fully featured. It’s a brand that dealers and riders are going to love.”
About REHALL
REHALL is an active sportswear brand from The Netherlands with its roots deep in snowboarding and surfing. REHALL designs functional snow and street wear for those who love to ride. The company started around two decades ago, designing and building surfboards and snowboards for friends and personal use. Staying true to their origins for the last 17 years, REHALL has been designing sports and lifestyle clothes to match. In order to ensure the quality of their goods, the design team concentrates on achieving the perfect fit in combination with the right fabrics.
About Outdoor Tech
Founded in 2010, Outdoor Tech® is an outdoor designer brand creating accessories for an action-filled lifestyle. Packing the world’s most complete line of Bluetooth audio and power built for reveling in the open air and on the road, Outdoor Tech proves there is a way to stay connected but not tethered. For more on Outdoor Tech and the rest of its line including rugged portable power and the potentially iconic Yowie® Logo apparel collection, go to OutdoorTechnology.com.
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Ryan Hayter
ryan@hayterpr.com
360.981.2929
