Hanging Out with Ernest Gagnon At Interbike 2014

Hands down the best part of this year’s Interbike was getting to know one of our newest athletes, Ernest Gagnon. Although it was hard getting from point A to B without a handful of photo op requests from fans, we made our way around the show, cycling events & the strip, of course.

Ernest Gagnon Interbike 2014

Upon landing in Vegas, after a long 12 hours of travel from Boston (with a 70 pound bike box in hand) we got a little rest in before sushi dinner. Outdoor Tech sushi dinners typically start with instructing the waiter to bring us 4 of everything on the menu and sake bombs until someone says stop, but Ernest inspired us to cut back just this one time.

Day 1 of the show consisted of more photos, a little helmet shopping and of course, the big cyclocross event, CrossVegas. CrossVegas is one of the largest cyclocross races in America, so Ernest and I got there early to check out the scene and prelap. The event brings out the top cyclocross athletes from all over the world, and the course was tough – lots of hills, turns, ramps and obstacles. It was 102 degrees and rising, so we took to some shade whenever we could, thanks to the many Sierra Nevada tents set up around the course. Cyclocross athletes are super impressive, beyond talented, and very supportive people. It is a special community to say the least, and I am so thrilled to have learned more about the sport and witness the support received by Ernest.

Ernest during cycle cross at interbike

We Spent day 2 at the show rocking the kit, taking more pictures, promoting our stuff and learning more about the bike industry.  After the show, Ernest and I participated in the Pedal Palooza ride from Mandalay Bay down the strip. With the Buckshot bike speaker blasting, riding down the strip at night was pretty awesome, especially with such a rowdy group of people. The ride ended in a big party in Fremont, but we dipped early to enjoy a fabulous dinner at Otto inside the Venetian and party to Diplo and Morgan Page with the rest of the ODT crew!

Outdoor Tech Interbike Dinner

Ernest had so much fun in Vegas, we forgot about his departure. Literally. Just before heading to the show on the last day, we realized he should have been landing in Boston instead. Oops! Since trade shows never get old, we were happy to hit the show for a couple more hours before saying goodbye for an afternoon flight back to Boston.

Ernest is an impressive guy, and we are thrilled to support him on his journey to inspire himself and others to lose weight through cyclocross. You also probably want to follow him on Facebook and Instagram https://www.facebook.com/ernestgagnoncyclist, @erniegagnon2013.

The Beer Marathon at Outdoor Retailer 2014

Some people think trade shows are boring. Those people probably don’t come by the Outdoor Tech® booth. Not only do we have all kinds of rad stuff like bluetooth speakers, headphones, earbuds and other wireless audio devices; we have fun. A lot of fun.

For example, we went to Outdoor Retailer this year and held our first Beer Marathon. It’s pretty simple, you consume 26.2 ounces of beer in the fastest time and you win a prize. Keep in mind, you are going head to head with an opponent. #exciting

Outdoor Retailer Beer Marathon

You can’t blame us if you didn’t go. We got the word out everywhere. You probably want to make sure you follow us on Instagram and Twitter. We for sure let everyone know what we are up to.

Beer Marathon Card

So what is the Beer Marathon?

Step 1: Beer Pong – Sink one and pond it.

Step 2: Quarters – Sink one and pound it.

Step 3: Beer Bong – Take that funnel full of beer to your domepiece.

Since you are going head to head with someone, the person that completes the Beer Marathon first, wins some #stuffyouprobablywant from Outdoor Tech®. It may sound a little confusing but Charlie explained the rules before every match.

Charlie's In Charge

Obviously, this is exciting. You may be knocking stuff over just reading this, calm down. Seriously, count to 5 and breathe.

Check this video to see the rules and an example of some overexcitement.

Maybe it’s the pumping music from the Big Turtle Shell® that got Buck all giddy. I don’t know but pull yourself together man, we are trying to conduct some business here.

Wireless Speakers

Okay, okay, you want to see a real match? Watch this video and enjoy.

Hey, it’s not just a guy thing. Girls can compete too. #CrossingGenderBoundries I honestly think this event will be featured on Drunk History sometime in the distant future as a defining moment in equality. Watch this battle between two ladies.

After a few hours of head to head competition, the final results are….

Beer Marathon Final Results

Listen, if drinking isn’t your thing, that’s cool. You can still hang out. Our booth isn’t always super crowded with people. Here is a pic taken early one morning. It’s from that 30 minutes of calm right after they open the doors. But after that 30 minutes or so, yea.. it always gets super crowded with people learning about our brand and how rad our products are.

The Calm Before the Storm at Outdoor Retailer

All videos were shot on a GoPro, damn those cameras are pretty rad. Did you notice that the GoPro booth was across from ours? It looked like they were having a lot of fun watching all the commotion in our booth.

Go ahead and leave a comment to let us know which video was your favorite or just share this with 20 of you favorite bestie’s.

Trade Shows…ODT Style

urinalscreens

I have been doing trade shows for the better part of my professional career. When I was in the freight and customs brokerage business I would walk shows to look for prospective customers, I wore a jacket, sometimes even a tie, it sucked. I walked everything from SEMA to the CA Gift Show, I learned how the companies would market themselves, usually in an uncool but appropriate for the industry way. At SEMA and AAPEX for example this was common place.

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The car industry has made “booth babes” the norm, the expected, commonplace, and well, kinda cheezy and played out.

The next phase of my career I was in the promotional products industry, I owned a company that supplied Distributors who then in turn sold the product to large corporate clients like State Farm, HP and the like, its called the ASI or PPAI industry. I worked our booth for the better part of a decade reating relationships with the heavy hitters in the industry, it was a very corporate audience, dress was business casual or professional , this might help paint the picture.

All Biz Gear

All Biz Gear

While it wasn’t all bad by any means and we certainly found ways to have fun, get attention and stand out from the crowd, we were still confined by the standards and norms of the industry.

Well, then I started Outdoor Tech and our first trade show was SIA, it was, well, not super corporate. Production value of the booth were taken to the next level, the party WAS the show, on the floor, kids were hammered, athletes were doing dumb shit all  over the place, everyone was puffing, ON the show floor. It took a few years for me to make the full time transition out of the corporate show world, but I realized then, if you have to do 7 or 8 shows a year, you might as well make it as fun as possible and be a part of putting on a show, at the show.

Making your booth, products and marketing standout and having fun isn’t easy, trade shows are a grind, physically taxing, and you have to be “on” at all times, day and night. All the more reason you need to let go a little, make sure it’s organized in advance, and when it comes times for the show, let the games begin. Don’t give away a tote bag, give a vibrator like Trojan did at CES at got this response.

Photo Cred to tech.co

Photo Cred to tech.co

That leads me to Summer 14′, ODT Summer Show schedule:

Outdoor in Friedrichshafen,Germany

Agenda Long Beach and Agenda NYC

Outdoor Retailer in Salt Lake City

Surf Expo in Orlando

Interbike in Vegas

THAT ISN’T AN EASY SCHEDULE FOR ONE SUMMER!

Now back to the first photo , I have wanted to use this particular method of trade show marketing since a friend of mine drove traffic to his booth at a show I was at in Atlantic City in the midst of the Anthony Weiner scandal. I finally decided to get off the pot and get’er done and I called my buddy, Robbie, first he laughed at me, then he asked if I was serious, and then he asked if I knew HE PRODUCED the urinal screens in his facility in Texas. It was too perfect, so Purple G got our order, and we became the official sponsor of the Surf Expo urinals, the unofficial sponsor at Outdoor Retailer, and a new tradition was born at ODT. People loved it, it was fun, and certainly was a conversation starter.

Here is the short list of ODT Trade Show lore promos or events:

Bloody Mary Breakfast in the Airstream (a long standing and highly popular one)

Beer Bong Races and Marathons (with Charlie in his Unitard)

Shoelaces (seems innocuous, but we usually throw them at people and litter the isle with them, people love it)

Condoms for #SummerofHelmet (and my 13 & 15 year old nieces giving them out saying “have a safe summer”

Urinal Screens

So next week we go to a new show, one we have never done before, Surf Expo in Orlando, come see us at Booth 1475, see what trade shows are all about, ODT Style.

sia2014_rh-74

What’s Next??

“Strange Rumblings in Shangria LA”

Globe Surf movies are always pushing the envelope, and this super-16mm film full of waves and babes blew my mind.  The surf world is always one step ahead of the game. trailer:


strangerumblings-2

some cool DJ guystrangerumblings-3 Cali-surfer-bros enjoying a nice merry-go-round pre-screeningstrangerumblings-4 strangerumblings-5 strangerumblings-6 strangerumblings-7 The nicest people you’ll meet from Dank Donuts (& coffee)strangerumblings-8

Actual Amish hipsterstrangerumblings-9

My roommate and Jess (total babe)strangerumblings-10 strangerumblings-11 strangerumblings-13 Blake Michel, who is putting together a lil surf edit for us soon.strangerumblings-14 strangerumblings-15

The future of surfing right here….
strangerumblings-16 strangerumblings-17 strangerumblings-18 strangerumblings-19

What are we yelling about! (drunk).strangerumblings-20

Who are these girls? Do I remember? (no)strangerumblings-21 strangerumblings-23I killed it with the lens focus on this one.  The legends that made the movie happen.

strangerumblings

Globe made a Strange Rumblings line of clothing!

Thanks for reading my blog post (if anyone actually reads this)

-Ryan

Outdoor Tech at OutDoor Friedrichshafen in Germany

Outdoor Friedrichshafen 2014

We sent Bobby and Charlie on a long plane ride from Los Angeles to Europe to man the booth at Outdoor Friedrichshafen. It’s a big outdoor sports show for Europe so naturally, we had to go.

The show went from July 15th to the 18th and apparently, was pretty good. Obviously the booth looks amazing so once the show started going, a lot of people stopped by to check out all the #stuffyouprobablywant. Not only were people loving our new Big Turtle Shell wireless speaker, they were into an authentic brand has a real lifestyle.

Bobby, Charlie, Jovan

We make friends wherever we go. It’s amazing how root vegetables, beer, and sausage can bring strangers together. Above is Bobby, Charlie and a guy named Jovan in an extremely blurry pic.

Below is an advertisement for the Ehrlich Brothers. Unfortunately Charlie and Bobby were unable to attend.

Ehrlich Brothers

Indeed it was glorious. Until next time Germany, auf wiedersehen.

Global Domination for the Big Turtle Shell

Ever since our Kickstarter campaign for the Big Turtle Shell®, we have been busting our asses to get all those backers their wireless speaker. They aren’t just getting the Big Turtle Shell® (which is awesome just by itself), they are getting a case for it, a 4 pack of mounting straps, and a Calamari 3-in-1 USB cable (stretch goals, yeah!). That’s over 1500 boxes of goodness that we get to ship out. This is so rad, we can’t even explain it.

It turns out, the Big Turtle Shell® is going global in a big way. Check out all these countries that we get to ship the greatest Bluetooth speaker ever to:

Australia
Austria
Belgium
Brazil
Brunei
Canada
Chile
China
Denmark
France
Germany
Hong Kong
Hungary
Iceland
India
Indonesia
Ireland
Israel
Italy
Japan
Kenya
Luxembourg
Malaysia
Mexico
Netherlands
New Zealand
Norway
Portugal
Romania
Russia
Saudi Arabia
Singapore
Slovenia
Spain
Sri Lanka
Sweden
Switzerland
Taiwan
Thailand
Turkey
United Arab Emirates
United Kingdom
United States
Vietnam

Thinking of all the music, movies, calls, and other audio that is going to be wirelessly streamed through the Big Turtle Shell® is pretty amazing. We want to say a big thank you to all the backers from Kickstarter that helped us get the Big Turtle Shell® finished. The Big Turtle Shell® is something that we have been wanting to do for a long time and thankfully, you made it happen. We had a feeling that it was some #stuffyouprobablywant.

I’ll leave you with a behind-the-scenes picture from when we filmed our Kickstarter video.

behind the scenes

The Buckshot Wireless Speaker Wins Good Design Award

This is Eamon from Blonde Robot (a distributor in Australia). As you can see, he is pretty stoked that our Buckshot wireless speaker just won the Good Design Australia award in the consumer electronics category.

Buckshot Wireless Speaker Good Design AwardJust like Eamon, we are incredibly stoked and thank the Blond Robot team for accepting this award on our behalf. You can check out the Buckshot details on the Good Design website.

The next time you Blonde Robot guys fly in to say hello, drinks are on us.

One Week Away from the War of Rails 2014

You guys and gals better be getting amped for the War of Rails. It’s going down next week! Here at Outdoor Tech, we are stoked to help sponsor this event.

During the day we will be showing our latest gear and maybe even giving away some of the #stuffyouprobablywant. In the evening, we may be hanging out at some local places enjoying some adult beverages. You should really come chill with us.

Here are all the details:
Date: February 28th – March 1st 2014
Time: 8:00am – 4:00pm Pacific, Friday and Saturday
Live Stream: Saturday, March 1st 2014 11:30am-4pm Pacific
Location: Bear Mountain Ski Resort, CA
Tickets: Free to watch.
Confirmed Invited Athletes:
1. LJ Strenio
2. Kyle Smaine
3. Sandy Boville
4. Khai Krepela
5. Shay Lee
6. Hugo Pelletier
7. Tim Gage
8. Dominic Laporte
9. Brendan Trieb
10. Karl Fostvedt
11. Matt Walker
12. Charlie Owens
13. John Kutcher
14. Alex Dorszynski
15. Torin Yater-Wallace
16. Cory Vanular
17. Maxamas Hill
18. Kieran McVeigh
19. Joss Christensen
20. Steve Stepp
21. Maxmillium Smith
22. Dale Talkington
23. Pat Goodnough
24. Sean Jordan

War of Rails 2014

 

Here are a few edits of what went down last year:

Bear Mountain Edit

Monster Energy Edit

 

Here is a map so you can come hang out:

 

We will for sure be giving out free high fives. That’s pretty much worth the trip up the mountain.

SIA 2014 RECAP

 

My first trade show I have ever attended was a full of laughs, screams, rumbles, grumbles, jumbles and fumbles. This was also my first time ever in the growing city of Denver, CO

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Steam always rising on these cold, cold streetzsia2014iphone-23 lil tilt-shift from my iphone view from the roomsia2014iphone-18sia2014   sia2014-40 sia2014-45This guy from Alpine Initiatives had a Yowie (Yeti) tattoo!  Secret giveaway: if you send me a photo of an ODT related tattoo you will get free sh*t from us.sia2014-39 International Sales Bobby Ali explaining his privates to some bearded fellows.sia2014-42sia2014-38   sia2014-43Zander Blackmon stopped by to show us his new hair-dewsia2014-35 The boys of Strange Brew came by for some free beers and laughssia2014-34 Free protection was always available!sia2014-33 Friend of ODT Rob De Luca ladies and gentssia2014-32 sia2014-31 sia2014-30 sia2014-29 sia2014-28 Crippled sales rep Alex Albers has one functioning knee after his incident during our visit to Dew Tour when he skied into a tree!sia2014-22 sia2014-21 sia2014-20 sia2014-19 Bern TM Lando always being weird and creepy.  He’s good at it!sia2014iphone-12Po-lice tryna roll upsia2014iphone-20Electric’s booth was killer. Stuff I probably want. sia2014iphone-21delicious refreshment at Whole Foodssia2014-18 Team rider Cole Drexler being a poster-boi at the Line Skis Boothsia2014-17 sia2014-16 sia2014-15 New colorways!sia2014-14Thumb drives!sia2014-13

The Moment Skis crew was hard at work pushing their handmade skis!sia2014-12 sia2014iphone-15sia2014-36sia2014-37sia2014-11 sia2014moresia2014more-6And then it was Saturday…The Beer Bong races commenced….sia2014more-5our COO Charlie flew out just for the day to run the Beer Bong contest
sia2014more-14 sia2014more-13 sia2014more-12 sia2014more-11 sia2014more-10 sia2014more-9sia2014iphone-19 aftermath of Beer Bong Races.

sia2014more-8 sia2014more-7 Caro came straight back from ISPO in Germany with a terrible illness, but managed to make it out to the booth for a few hours.sia2014more-4 sia2014more-3Tara from PR was a big help!
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Bobby rockin’ the (extremely) limited edition hoodie.sia2014-9 View from the hotel!sia2014-8 sia2014-5 sia2014-4

sia2014-3Dentist?sia2014iphone-6The show ended with a BOOM (Capri-sun courtesy of Celtek’s sack lunches which included a hand-made PBJ)
sia2014iphone-16In copper this board was on the wall of bar.
sia2014iphone-11 The on-snow booth at Copper Mtnsia2014iphone-4Neil from Candy Grind using his Safe5 while snowboarding
sia2014iphone-10 sia2014iphone-13 sia2014iphone-9….and while drinking the Ole Smokey Moonshine cherries.
sia2014iphone-7 sia2014iphone-2Copper Mountain has some gr8 tree runs and terrain so I didn’t have to dip into the park too often.  However, it is nearly impossible to find the terrain park at first.  Colorado is cold and beautiful.