“Be thy labor great or small, do it well or not at all.”
…And this, my friends, is how one does it well. This is a Budnitz Bicycles Model No. 3 City Bike, fashioned by a company started, owned and run by none other than Paul Budnitz. It is equipped with a six-pack beer carrier by Colorado-based Topo designs, and, yes, a Turtle Shell wireless boom box and Turtle Claw handlebar mount by Outdoor Tech. It is clean design, simplicity, music, beer, and beauty all mashed into one glorious package as equally suited to 5 o’clock after-work jaunts through the city to a friend’s place as weekend cruises through tree-lined parkways towards a picnic in the hills. Sure, you could do either of these things aboard a seventh-hand, rusted-out Huffy that has been stuck on one cog for as long as you can remember and suffers from faded, two-tone graphics that didn’t look right even when they rolled onto the local department store sales floor sometime back in the early nineties. But that’s not why designers get up to go to work in the morning, and that’s not why we stare at the ceiling every night, trying to figure out how to make things look better, work better, and make more sense, even in the last few minutes before we fall asleep.
For those that don’t know, Paul Budnitz is a living legend in the vinyl toy, street wear and design industries, as well as the creator of Kidrobot, a company working to bring different artists’ visions to life in the form of toys (www.kidrobot.com). His latest venture is Budnitz Bicycles, an effort focused on “…creat(ing) the fastest, lightest, and most beautiful city bicycles in the world” (source: www.budnitzbicycles.com). Do they do this well? Well, check out their website and have a look for yourself. Budnitz is not, by any stretch of the imagination, a C+ sort of guy, and we were honored when we got the call from him to participate in building this ultimate city machine. Of course we wanted to help create the greatest two-wheeled transportation ever to grace the stretch of sidewalk in front your favorite coffee shop. That is why we’re here; we are Outdoor Tech, and we make stuff to compliment your adventure, whatever that adventure may be. Stuff that makes sense. Stuff you probably want. Budnitz came calling with an opportunity to help us achieve that goal in yet another way, and we were happy to do it.
Maybe the best news to come out of this is that this bike, complete with the Turtle Shell and beer carrier, is being given away. You can enter to win it at the link below, and if you do, you’ll soon be cruising to the local house party at 10 o’clock on Friday night, tunes pouring from the Turtle Shell out into the warm night, full beer case clinking softly, ear-to-ear grin across your face. There’s plenty to smile about: Tonight, tomorrow, and every time you ride that bike, there’s no one doing it better.
We love you, just remember that.