It’s been bothering me since I first heard about it, Parkour. Is it cool or lame? There’s no question that it takes ‘mad skills’ and intense physical stamina.. and shown in the right light it’s badass as hell. However there in lies the issue, lighting. The only mainstream outlet I’ve seen was MTV’s Ultimate Parkour Challenge, which in my opinion makes it look like a mix between American Gladiators and Wipeout. Also, while I realize the roots of the name “Parkour” stem from the French Military (which is pretty badass), it just doesn’t translate properly to the American dialect. It sounds like a cheese, or butter of some sort. I’ve heard it called Freerunning.. which might be something totally different, regardless I would push for if I were they.. them?
Featured above: OT Athlete Michael-Frosti-Zernow
Now, you maybe thinking “Hey man, that’s pretty f-ing superficial” and I’d agree. It’s also missing the point of the entire practice of Parkour. But that’s not what this article is about right now, so shut it. Plus if you’re telling me that this isn’t an image based industry, then I’d tell you to check your facts kid, and brush your teeth.. your breath stinks. Really I just don’t want Parkour to go the way of Rollerblading (RIP).
Featured above: OT Athlete Daniel-Knox-Manino
So I’ve decided that Parkour is in fact awesome, but it’s name and the way it’s been shown has earned it a negative connotation. Much like our efforts with our Bluetooth Tags. We saw an opportunity in a very valid product with limitless potential that just hasn’t been done right yet.
On a somewhat related side note, I’m a bit taken back lately to find the amount of judgment and hatred between sports in the “Action” sports community. Skiers are gay blah blah blah.. I understand a good rivalry but it’s important to realize that at their core, all athletes in the action sports community share a similar passion for testing the limits, both their own and each others… so grow up and quit bitchin.