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FOR IMMEDIATE RELEASE:
Brand Co-Creator Mikie Krisztal returns to Outdoor Tech.
Los Angeles, CA (September 22, 2016)– Outdoor Tech welcomes back Mikie Krisztal, who will give creative direction as a brand image consultant. Krisztal will provide these services under the banner, “BrandMatter”, his growing consulting business. As one of the original creators of Outdoor Tech, Mikie played an integral role in the conception of the brand and helped steer the company’s identity, voice, and product design for several years.
“Mikie was an essential part of the brand’s initial success,” said Charlie Gugliuzza, C.E.O. “He was instrumental in defining the brand image, and the key principals we have built upon. We welcome him back and are excited to have his creative genius help continue to define the brand into the future.”
Krisztal left the company in 2014 to pursue his passion for creating brands, resulting in the formation of a startup accelerator, now dubbed Brand Matter (www.brandmatterla.com). The agency provides full service, in-house design and marketing and specializes in helping startups get off the ground more quickly. Krisztal currently oversees product design, brand creation, web and marketing design and strategy.
“This is truly a homecoming for me,” said Krisztal. “I owe a lot of my knowledge and skill-set to the years we spent building Outdoor Tech. I couldn’t be more excited to continue that journey with their amazing team. I love this brand and the company!”
About Outdoor Tech
Founded in 2010, Outdoor Tech® is an outdoor designer brand creating accessories for an action-filled lifestyle. Packing the world’s most complete line of Bluetooth audio built for reveling in the open air and on the road, Outdoor Tech® proves there is a way to stay connected but not tethered. For more on Outdoor Tech® and the rest of its line including rugged portable power and the potentially iconic Yowie® Logo apparel collection go to OutdoorTechnology.com.
For the third year in a row, Inc. Magazine has recognized Outdoor Tech® as one of America’s fastest growing privately-held companies. Outdoor Tech ranked no. 483 on the 2016 list based on its 785% growth rate over the qualifying time period. The Inc. 5000 ranks companies by overall revenue growth over a three-year period. Outdoor Tech continues to execute on its goal to address the ever growing issue of blending a modern lifestyle in the age of mobile technology with the drive to be outdoors.
“The last few years have been a blast. We have experienced tremendous growth with the brand. We are truly honored to be named to the Inc. 500s List of Fastest Growing Companies for the third consecutive year.” – Charlie Gugliuzza, CEO
Founded in 2010, Outdoor Tech® is an outdoor designer brand that makes rugged Bluetooth audio, portable power and mobile accessories built for reveling in the open air. With rapid growth and increased market distribution across the globe, Outdoor Tech® is clearly satisfying the needs of tech-obsessed consumers by creating gear that compliments life on the go. To see Outdoor Tech’s entire line of Stuff You Probably Want®, go to www.OutdoorTechnology.com.
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