SIA Snow Show: Denver 2016

The SIA Snow Show in Denver was one of the best trade shows I have been to in awhile. The vibes were good, the people were good, the music was good, it was good. The funny thing about trade shows is that most people just show up. They roll in around 10 am the first day of the show, and by the last day, they are rolling in closer to noon because of all the partying that goes on. While we did a little partying too, the majority of our stay in Denver was work. Hard work. Alex, our creative director, and I arrived on Monday night. We got to our place around 9 pm, had some dinner and went straight to bed knowing we would be up at 7 am to start building up our booth the next morning. We got sweaty, got a few cuts, a few splinters and two full days later the booth was alive. Alex + Breanna = Get sh*t done. (artwork courtesy of Marc)

Everyone began filtering in on Thursday, the first day of the show, and our hard work was now being complimented and praised. Thankfully. There is no good in working hard if no one is ever going to tell you “good job”, right? Luckily we have some pretty cool people we work with that don’t mind handing out well deserved compliments. Thank you, thank you very much. Most of the credit goes to Alex, who built the booth to completion, both in design and construction.

Each day the trade show began at 7 am and ended at 6 pm, and each day we were there from start to finish, sore bodies and all. As soon as the show came to a final end, it was just the beginning of breakdown for us, and another two days in Colorado to clean up the beautiful mess we made. Luckily, I am an expert in tetrising and, on day seven, we loaded everything up perfectly and precisely, just in time to finish early enough to go back to bed…3 hour breakdown time? I’d say that’s a trade show record. Meanwhile our flights home were canceled because it was snowing so hard, but we eventually made it home safely, and thank goodness for that. We had major Z’s in our eyes.

The moral of this story is that I never really appreciated the work that goes into these extravagant booths at these trade shows, and now I have 1000% appreciation for every little detail. In fact, i’m happy to be on this side of things. Like i’m apart of this secret society that gets the inside look at these trade show secrets. Dramatic? Yes. But I can be after this experience.

Check out the show through our eyes, and enjoy a snip-it of the behind the scenes stuff too.